Hankook Advertisement

Hankook Web Banner Ads

Contract: INNOCEAN
Skills

Advertising
Brand
Motion Graphics
Statement

These are a selection of banner ads I was contracted to do. These are for the Dynapro MT2 Off-road traction tires for tough terrain.

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Motion

Since the web advertisement specs were tiny, I used motion to help create a hierarchical composition, adding a little story for the merchandise. As we zoom out, the audience sees the tire up close as to what it can be used for and its specialty. This then reveals the product’s purest form to show the exact tire line.